There’s a common theory that you’ve got to warm up your list for a few days or even a few weeks before you try to sell them anything.
But if someone came to your website looking for answers and opted into your list – then they are a hot prospect right NOW.
That’s why you should go ahead and make them an offer within the first 7 days. In fact, make them 2 or 3 offers.
I know this seems to contradict previous lessons.
Yes, you still need to provide some great content, whether it’s telling captivating stories or giving them hot tips.
But at the end of each email be sure to make them an offer they can’t refuse, even a casual mention in your P.S. can work well.
You may be surprised how many of your prospects become customers in that first week.
And as you know, once they buy from you they are far more likely to buy again and again, so long as you continue to make them happy.
But we’re not done yet.
In addition to making them offers via email in the first week, you also want to make them an offer IMMEDIATELY.
Let’s say they sign up to get your free report on 10 ways to banish acne.
If you’re using single opt-in, they’re now on your list.
So instead of sending them to a page that tells them to check their email for their free report, send them to a sales page that tells them the free report will be sent to their email shortly, and in the meantime to checkout the one time fantastic offer you have for them.
If you’re using double opt-in, you can send them to a page that tells them to check their email for their free report, and have a graphic or banner below linking to an offer (yours or an affiliate product).
Depending on your offer, there’s no reason why you can’t convert 10% or far more of these prospects into IMMEDIATE buyers with this simple technique.
And best of all, it’s something you set up once and then you can forget about it, earning yourself a nice little additional income while you continue to grow your list.