Kevin Flatt's Reality Marketing

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Choosing a Domain Name

First, if you are planning to be involved in the Internet Marketing niche in any way, I’d recommend your first domain should be (e.g. If your name is not available then try adding “marketing” or something similar.

If you are still trying to decide what your website will be about check out this article:
Picking a Niche That Suits Your Needs (Will open in a new window)

A well-chosen domain name will also allow your website to rank higher in search engine results, which in turn allows your site to be seen by even more people.

Once you’ve come up with a list of potential domain names, go through and cross out anything that’s too long. Try to stay under twenty characters so your domain name is easy to remember.

Cross out anything that might have negative connotations. If you’re using several words write them without spaces to be sure that your domain name wouldn’t be potentially offensive.

After you’ve gone through your list and crossed some out, rank these domain names in order of your most favorite ones to your least favorite ones. Go online and research which domain names are available.

You can do this through a popular domain register like Godaddy or NameCheap.

To do this, grab your list of preferred domain names and start typing them into, (or another domain name registrar), until you find one that is available.

Ideally you should aim to register a .com name, however if your preferred name is not available then don’t rule out registering a different domain extension, such as a .net.

Registering a good domain name can be difficult and you’ll usually find that the best ones have already been taken…

If you’re struggling for ideas try adding words like ‘News’, ‘blog’, ‘101’, ‘tips’ etc to the end of your domain name, or add a hyphen between the words.

If that doesn’t help, try a combination of words – for example

Try to make sure you have keywords in your domain name as this really helps in terms of SEO.

Saying that, another option is to use your own name since once you have gained expert status in your niche you’ll probably find that people start actively searching for your name.

If your business is dedicated to Internet Marketing then definitely make sure you do this as your blog will become the center point of your business. Take a look at the top internet marketers – pretty much all of them have registered their own name as a .com, and most of these seem to link to their own personal blog.   

Also, try not to use hyphenated domain names like:

They always seem harder to rank.

There’s a step-by-step video on getting a Domain Name & Hosting on the menu at the top of this page.



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